Facts are gold, especially when used to convince someone of something. Marketing blogger Brandon Gaile has compiled an interesting list of HVAC facts that are useful when crafting a message for your customers. (It’s a tricky enterprise, however, to not lose your message when using these facts … but it is possible.) [https://victory-360.com/knowledge-center/facts-can-enhance-and-complicate-your-messaging/] … Continue reading HVAC Facts That Can Bolster Your Marketing Message
It’s easy to lose sight of the Main Marketing Mantra: Sell the solution … not the product. We get so caught up in how cool our product is that we forget to tell people what problem it solves. By failing to establish this emotional connection, we short-circuit our messaging. But focusing on the product… Continue reading Facts Can Enhance—and Complicate—Your Messaging
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