With the data and technology available today and the experience we bring:

Lower cost lead by 30%

Increase response rate 2X

Double return on advertising spend

Our data driven approach to direct response marketing makes it a more effective marketing channel for your business. We drive engagement and sales by getting your message into the hands of the right customers at the right time.

the victory-360 approach

1. data

We collect and organize your transaction data, then append 900 demographic and psycho-graphic attributes to each customer record and use the enhanced data to segment customers into statistically significant deciles so we can precisely target customers likely to buy.

4. Reporting

We present clear and concise attribution reports for each channel. We also measure call-center volume by number and sales associated with addresses. Transparency in reporting allows better Stop Start Continue decisions.

2. messaging

Based on segmentation in Step 1, we build creative and messaging that appeals most to the audience, driving higher response rates.

3. Delivery

Based upon defined media consumption preferences, we deliver marketing directly to buyers through their preferred channels.
Direct Mail
  • Line of Site
  • Web to Home
  • New Movers
  • Email
  • OTT
  • Display
  • MMS Text
  • Social Media

1. data

We collect and organize your transaction data, then append 900 demographic and psycho-graphic attributes to each customer record and use the enhanced data to segment customers into statistically significant deciles so we can precisely target customers likely to buy.

2. messaging

Based on segmentation in Step 1, we build creative and messaging that appeals most to the audience, driving higher response rates.

3. Delivery

Based upon defined media consumption preferences, we deliver marketing directly to buyers through their preferred channels.

Direct Mail

  • Line of Site
  • Web to Home
  • New Movers
  • Email
  • OTT
  • Display
  • MMS Text
  • Social Media

4. Reporting

We present clear and concise attribution reports for each channel. We also measure call-center volume by number and sales associated with addresses. Transparency in reporting allows better Stop Start Continue decisions.

Meet Your Customers at the Mailbox

With a data-driven approach to direct mail, you deliver clear value right to your customers’ door and get a greater response. 

Spend Less on Customers Who Spend More

Instead of wasting money on people who aren’t going to buy, we use over 500 relevant data points to find your biggest fans who are most likely to spend with you again. Used properly, the mailbox is a powerful way to build brand loyalty.

Create, Mail, and Report All in One Place

From design, print and execution, to tracking and reporting, we handle the entire direct mail campaign. We mail pieces your customers will read and respond to.

Track Your Campaign in Real Time

 We track responses with unique phone numbers and landing pages and sync that data with your CRM so you see how well your campaign is doing and know your exact cost per lead.

Get a Greater Response by Sending the Right Message to the Right People

Here’s how we create and mail better content so you get better results.

1. Target the Right Customers

Take the guesswork out of your direct mail marketing.

Our data analysis identifies your best customers so you can send the right message to the right people who are most likely to take action.

2. Send the Right Message

Stand out in the mailbox with messaging and creative formats customized to your brand.

Avoid getting tossed in the trash by using  clear messaging, paired with strong design and formats, so leads read and contact you.

3. Watch the Returns Come In

Get the results you’re looking for with more targeted campaigns.

The right message, delivered to the right person at the right time leads to a higher ROI. 

Think Outside the (Mail)Box

Data driven direct mail is the missing piece in your lead generation  strategy. See why we’re the right partner to help you reach the right people and deliver results.

The Power of More Targeted Mail

Case history example:  430+ new leads each month. 20% decrease in cost per lead. And a 8x return on advertising investment.

20+ Years of Campaigns That Convert

1 billion+ pieces of mail designed, printed, and delivered. An 18% average reduction in cost per lead.

You Can Focus on Growing Your Business

You don’t have to design a thing or compare printing prices. We handle your campaign every step of the way.

Send Better Mail. Get Better Responses.

Let us help you reach your customers anywhere in the U.S., with low cost direct mail campaigns that deliver a higher ROI.