Facts are gold, especially when used to convince someone of something.
Marketing blogger Brandon Gaile has compiled an interesting list of HVAC facts that are useful when crafting a message for your customers. (It’s a tricky enterprise, however, to not lose your message when using these facts … but it is possible.) [https://victory-360.com/knowledge-center/facts-can-enhance-and-complicate-your-messaging/]
Here are some of our favorite facts from the list that we think are useful for HVAC providers marketing messages.
#6. The current market size for air conditioning systems in the United States is valued at $15.4 billion. Over 103 million housing units in the U.S. have air conditioning equipment installed. (Statista)
#13. 61% of Millennials and 46% of Baby Boomers say that they’re willing to pay more for their HVAC equipment if it means their home can become more environmentally friendly. (Service Titan)
#19. When HVAC systems receive regular inspections and maintenance, they can last for 15 years or longer. Yearly cleanings must be part of the approach, along with belt and fan replacements as needed. (Trend Statistics)
#20. 6% of electrical use in the United States goes directly to the HVAC systems in homes and businesses. (Trend Statistics)
#21. 90% of people who use social media consistently are doing some from a mobile device. The HVAC companies that can move into this marketing arena in the next 12-24 months are the ones that will experience the highest levels of success in the future. (Trend Statistics)
#24. Condensing furnaces are typically rated 10% higher in their efficiency ratings that their non-condensing counterparts. Although these systems are more expensive at first, a significant cost savings in fuel costs can happen over the product’s lifespan. (Angie’s List)
#25. Consumers who turn their thermostats back by one degree for eight hours can reduce their utility expenses by 1%. That means someone in the cold north can save 10% by reducing the temperature of their home from 75°F to 65°F. In the warmer south, switching from 72°F to 82°F would accomplish the same result. (Comfort Pro)
#27. Americans use over 99 quadrillion BTU each year for their HVAC needs. (Comfort Pro)
#31. 84% of the homes in the United States have some type of air conditioning installed, making this element of the HVAC industry the most lucrative in the world today. It’s more common for households to have an air conditioner than a garage, dining room, or dishwasher. (Warner Service)
#32. 42% of homeowners say that they call a professional HVAC provider to perform routine maintenance on their equipment. Air conditioners that receive attention from the pros can last up to 40% longer. (Warner Service)
#34. The installation of a programmable thermostat can save the average homeowner about $180 per year in the United States. Most homes spend about $300 each year on their A/C and refrigeration needs. (Nest)
#36. Properly sealing and insulating the air ducts in a home can reduce the heating and cooling costs of the structure by up to 20%. (U.S. Department of Energy)
#38. The average person will spend 90% of their time indoors every day. Air quality estimates in the United States suggest that the air in homes and businesses is up to five times dirtier than what is outside. (EPA)
#45. The average cost of a repair for an HVAC system in the United States is $375. Common problems that get addressed include dirty fans, filthy coils, low refrigerant levels, and mechanical breakdown. (Statista)
#47. Homeowners pay about $1 per day to operate their HVAC systems when activities get averaged out for the entire year. (Statista)
