the victory-360 approach

1. data

We collect and organize your transaction data, then append 900 demographic and psycho-graphic attributes to each customer record and use the enhanced data to segment customers into statistically significant deciles so we can precisely target customers likely to buy.

4. Reporting

We present clear and concise attribution reports for each channel. We also measure call-center volume by number and sales associated with addresses. Transparency in reporting allows better Stop Start Continue decisions.

2. messaging

Based on segmentation in Step 1, we build creative and messaging that appeals most to the audience, driving higher response rates.

3. Delivery

Based upon defined media consumption preferences, we deliver marketing directly to buyers through their preferred channels.

Direct Mail

  • Line of Site
  • Web to Home
  • New Movers
  • Email
  • OTT
  • Display
  • MMS Text
  • Social Media

1. data

We collect and organize your transaction data, then append 900 demographic and psycho-graphic attributes to each customer record and use the enhanced data to segment customers into statistically significant deciles so we can precisely target customers likely to buy.

2. messaging

Based on segmentation in Step 1, we build creative and messaging that appeals most to the audience, driving higher response rates.

3. Delivery

Based upon defined media consumption preferences, we deliver marketing directly to buyers through their preferred channels.

Direct Mail

  • Line of Site
  • Web to Home
  • New Movers
  • Email
  • OTT
  • Display
  • MMS Text
  • Social Media

4. Reporting

We present clear and concise attribution reports for each channel. We also measure call-center volume by number and sales associated with addresses. Transparency in reporting allows better Stop Start Continue decisions.