How Len the Plumber Generated 430+ Leads Per Month with Data-Driven Direct Mail

The Client

Len the Plumber is one of the Mid-Atlantic region’s leading plumbing and HVAC service companies, serving residential and commercial customers across Maryland, Virginia, and Washington D.C.

The Challenge

Len the Plumber needed a scalable way to grow their customer base in competitive service territories. Their existing marketing mix was generating leads, but cost per lead was high and it was difficult to identify which campaigns were driving calls versus which were wasting budget.

The Victory-360 Approach

We started with Len the Plumber’s customer transaction data and appended 900+ demographic and psychographic attributes to identify their best customer profiles. Using that data, we built hyper-targeted direct mail campaigns to reach the highest-value prospects in each service territory.

Our four-step process:

1. Data — Analyzed transaction history and built detailed customer profiles
2. Messaging — Created targeted creative tailored to each audience segment
3. Delivery — Executed multi-touch direct mail campaigns across priority zip codes
4. Reporting — Tracked inbound call volume and attributed leads to specific campaigns

The Results

• 430+ new leads per month
• 20% decrease in cost per lead
• 8x return on ad spend (ROAS)

What This Means for Your Business

If you run a home services company doing $10M+ in revenue, your customer data is your most valuable marketing asset. Victory-360 can turn it into a lead machine.

Ready to see what’s possible for your business?
Book a Free Discovery Call