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Welcome to our marketing analytics department, where we turn data into executable strategies. Our job is to make your campaigns and marketing initiatives achieve greater results. Whether you need to improve response rates, increase customer acquisition and retention, or grow a membership base, you’ve come to the right place.

DATA:
It begins with best-in-class data. Our data assets are robust, covering the spectrum of needs for a diverse agency or a growing national brand. We use data that is current, accurate and targeted to your needs. We’ll work with your list and augment it with our own data overlay to improve your targeting and segmentation.

ANALYTICS and STRATEGY:
Once we have the most robust data, an analytics and strategy team of experts will help you translate it into executable strategy. The result? A data driven marketing strategy that allows you to produce integrated, impactful campaigns. With a substantial and measurable return on investment.

 



How should you segment your customers? Demographically? Psychographically? Age and Stage? But the bigger question is, why segment at all?

With good data assets and analytics, a segmentation strategy can drive relevant content to each individual or site visitor. In fact, in a controlled test, a life insurance company saw a 22% increase in enrollments from landing pages that were personalized based on life stage characteristics.

Segmentation is this is the foundation for effective personalized communications, and relevant messaging. That’s why.